The author posits a question in that how can Games Workshop regain their tarnished image that has been acquired over the years? That's a great question and it's not something to be taken lightly all things considering that has happened.
To start off let's consider a quick summary of how Games Workshop appears to the community from my experience and history. Remember this is an opinion piece so if you agree/disagree with me that's ok and we can have different opinions (we gamers get so mad about our games sometimes :p). If you are up to snuff about GW's history then feel free to skip ahead to the question mark dude, otherwise enjoy :)
Seems about right for the wargaming community |
Now many people are divided with GW as a company as it stands today. The previous CEO, Tom Kirby, made many decisions that affected the community and company as a whole and left many people angry, estranged, and downright upset with the great Gee Dubs. To some they are still a great company that pumps out great miniatures and content. To others they are seen as a soulless company who is only concerned with your money and could care less about the hobby or the consumer, overpricing models for no real reason other than greed.
How I imagine GW feels when they shaft the community |
Yes, yes, what does it mean? Ook. Ook. Eep. |
So we come back to the question, how can GW salvage their image? Remember this is just my opinion.
Good question mate |
For me I think GW can lighten the hell up about their IP and not be such a stuck up ass-hat when it comes to the community. Open up social media connections, get back in touch with the people who support the game, be involved and build rapport! Also for God's sake do some market research and realize that the majority of people who buy the damn models play the game and aren't just spending hundreds on models "to collect and paint them for fun." They could use their IP and expand their product line to new avenues and insert it into some cultural memery (put a Khorne berserker on a shirt and make it "Khorne flakes" or some bs like that). They could make a lot more money and new-comers if they would remember their roots and remember that having things like a bits store and decent White Dwarf articles that weren't just fancy ad-spaces kept people coming back for more. To remember that if you make people loyal customers instead of temporary ones then we will spend more money in the future instead of looking at different options. Prices of course would be nice for a change and from the gamer/community standpoint I would prefer cheaper boxes that more people bought than expensive ones that few did. It would mean more people were playing and that is never a bad thing. Also the rules, oh lawdy the rules. Do some playtesting and work towards balance.
I had been around when GW had friendly stores, helpful customer service, and you could start a new army easily without having to feel like you sold your child's inheritance. At one point I had several more armies than I do now. Chaos, Blood Angels, Eldar, Necrons, Tau, Orks, Imperial Guard, and Tyranids were armies I used to own. Now due to the rising cost of models I had to sell off all but the first 3. The point is, the access to the models were not at a point that it took pains to start and you could. I am sure there were many more like me and I think GW had a good thing going for awhile in the early 2000's. Even with all these changes I'm not sure if they will be implemented, or if they are even feasible. Hell to a degree it just might be looking back at the "good ol' days" and reminiscing, wishing for the positive aspects I remembered.
I have heard the new CEO is starting to maybe fix the bastardized company Tom Kirby left behind and has been making some changes such as bringing back Specialist Games and offering some discounts (something I still have a hard time believing). They even made the Betrayal at Calth boxed set an absolute steeeeeeeeeeaaaaaaaaaaaaaal if you wanted to get into 30k. Hell even for a start of 40k Space Marines it's friggin amazing. Does this mean that Gee Dubs will turn itself around and start to recover their image in the community? I'm not sure. I've been burned baby, burned bad. I will be skeptical about the future with Games Workshop but until I see some real heartfelt change I will still be careful about spending any hardcore money on their stuff. I will love the lore for a long time (except Age of Sigmar stuff, that never happened in my books) and will still play 40k whenever I can. I hope GW gets back into good graces and does well for itself, but we'll see.
Thanks for tuning in folks, have a good one and happy gaming!